Over the last two months, UGA Candidate for Masters in Business Administration (MBA) student, Charles Simpson, has worked under the direction of the Successful, Sustainable Industries Issue Work Group to articulate the difficulties that our local industries face in attracting a qualified workforce, and to begin to develop a marketing campaign to address those difficulties. To date, Charles has interviewed many vice presidents, human resources directors, and plant managers in the floorcovering industry. In addition, he has conducted a focus group of Operations Management trainees, toured a local research and development facility, and attended a communications and marketing conference with the purpose of bringing back new strategies to impact our local industries.
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